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For those who want to succeed!
We have put together a list of questions, and issues that you will gain mastery in with the Seeley Doll Studio program.
Since 1977 we have studied the Porcelain Dollmaking Market extensively. Our planned approach is designed to guide you, the studio owner, around the mistakes often made and towards building a fun and profitable porcelain dollmaking business.
Who are my best customers?
What is the best way of advertising?
What do I charge for class fees?
What do I charge for greenware?
What do I charge for firing fees?
What sort of inventory levels should I maintain?
Should I have dealers?
How do I know I'm profitable?
What happens if I let my students borrow paints and brushes?
How do I keep a tab on expenses?
What sort of working capital do I need?
What are my goals, my plan of action?
What sort of standards should I enforce on my students?
How do I keep my students in line?
Should I write monthly newsletter?
What should I discount?
What's my business focus?
What do I do with students that regularly miss class?
How do I price my dolls?
How do I host an open house?
How many students should I have in my class at a time?
What's my financial position?
How do I keep students coming back?
How do I get public exposure?
What sort of bookkeeping should I do?
Should I worry about my technical improvement?
Where is my limited time best spent?
What can I pay myself?
How do I avoid being controlled by my own students?
How do I avoid being controlled by the marketplace?
How many shows should I attend?
Where and what shows should I do?
How do I stay in touch with the dollmaking marketplace?
What is the best teaching method?
How do I know I'm purchasing the right inventory?
How much advertising do I need to do?
How do I handle problem students?
What do I do with customers who call at all hours of the day?
How long should my classes be?
How do I receive orders and invoices?
How do I maintain my studio?
Am I set up to succeed?
Will I lose students due to the lack of intentional integration?
Should I advertise in the Yellow pages?
Should I advertise in the national magazines?
How do I layout my studio?
How much time do I need to spend on my business?
What sort of support do I get from my suppliers?
These are just a fraction of the questions that surface when running your own business, and you cannot possibly learn everything overnight, but you will have the support and guidance from Seeley's for the rest of your career... an opportunity for greater success!
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